Steve Fredlund

Guiding people‑pleasers and rule‑followers to reclaim genuine fulfillment, bring renewed energy to life, and make a real impact at work.
Expert on
- Inspirational
- Motivation
- Happiness
- Innovation
- Leadership
- Teambuilding
Fee Range
$5,000–$10,000Travels from
MN, USBiography
Steve Fredlund is an Inspirational Speaker & Breakthrough Strategist who spent 25 years as an award‑winning actuary and nonprofit founder, before swapping spreadsheets for a microphone. While leading a trip to Rwanda, he discovered that true breakthrough doesn’t come from doing everything “right”—it comes from having the courage to do The Unright Thing™. That revelation inspired him to study what drives extraordinary change and build his three‑step Safari Way Roadmap.
Today, Steve helps people‑pleasers and right‑doers break free from the “good” and “fine” to reach their extraordinary—guiding audiences through vivid African safari stories, laugh‑out‑loud moments, and practical, actionable strategies. He is the bestselling author of Do the Unright Thing: Memoir of a People Pleaser and a two‑time TEDx speaker. Known for simplifying complex challenges into a clear, step‑by‑step process, Steve equips individuals, teams, and organizations to reconnect with their authentic selves, reignite passion, and bring renewed energy and impact to both work and life.
When he’s not inspiring others on stage, you might find Steve playing disc golf, calculating odds at a poker table, or enduring (and wincing) through another season of Minnesota sports.