Ted Ma
Leadership, Culture, and Peak Performance Expert
Expert on
- Workplace Culture
- Leadership
- Sales
- Team Building
- Peak Performance
- Coaching/Mentoring
Fee Range
$10,000–$15,000Travels from
CO, USBiography
Ted Ma is a culture and leadership expert, author, and Certified Speaking Professional who helps leaders earn the kind of commitment you can’t demand. He’s conducted a proprietary national research study on leadership and workplace culture, and has been featured in USA Today, CNBC, and the New York Times. With over 20 years of hands-on leadership experience, he blends real-world insight with research-backed strategies to drive performance, engagement, and long-term growth.
Ted knows what it’s like to lead from the front lines and build a world-class culture. After building a sales force from the ground up into a team of more than 6,000 independent agents, he learned what separates average teams from exceptional ones, and what it really takes to lead in today’s people-first workplace.
What makes Ted’s approach different is where it came from. Every one of those 6,000 agents was an independent contractor, which meant he had no authority over any of them. He had to learn how to build a culture where people chose to take ownership, not because they were told to, but because they decided to. He calls it Contagious Ownership, and it’s built on a simple premise: pressure creates compliance, but ownership creates commitment.
Through his interactive keynotes and advisory work, Ted gives leaders practical tools they can use the next morning, and a way to build the kind of culture people talk about long after they’ve left the room.
When he’s not on stage, you’ll probably find him ordering complicated coffee drinks or bribing his two young kids with ice cream.

