Shawna Suckow

Shawna helps humans and companies to stand out, build trust, and become unforgettable in a crowded marketplace. When your prospects are ready to buy, she wants YOU to be the only one they consider.

Expert on

  • Marketing
  • Sales
  • Branding
  • Women in Business
  • Artificial Intelligence (AI)
  • Best-Selling Author
 

Fee Range

$15,000–$20,000

Travels from

MN, US

Biography

If you’re looking for a memorable, engaging speaker that will get live and virtual participants connecting and collaborating, hire Shawna. Her sessions have been voted “Session of the Year,” and garnered near-perfect scores at most events (really!). Most of all, she’ll get your participants of all experience levels to interact and create their own outcomes. She doesn’t do ‘boring’! If your audience wants more than a talking head – someone who will capture and hold their attention, choose Shawna.

Shawna is known as The Buyer Insider, because she’s the only Sales & Marketing Speaker telling it like it is from a customer perspective. She brings 20+ years of multi-million dollar buyer experience combined with extensive research into consumer behavior. 

The bottom line is this: Shawna can help your audience break through the noise, leverage the latest sales and marketing strategies, and dominate the marketplace by understanding exactly what customers want, and how to market in a way that isn’t ignored.

Shawna is a refreshingly unique, funny, and candid presenter who shares new insights into the world of consumer behavior, sales, and marketing. There’s never been a bigger shift in how we buy, and the need for retailers, service providers, marketers, and B2B salespeople to adapt is immediate.

For many industries, the 2020s are a critical turning point. Our culture is evolving at the most accelerated pace in 100 years, which means we’re in the midst of the biggest shift in buyer behavior in our lifetime.

Adapt or perish? How will you shift? What tools will you use? How will you connect better than ever with your customers and prospects to become unforgettable and the only obvious choice?

ABOUT SHAWNA

Shawna is obsessed with helping organizations uncover the latest trends in customer perspectives. She reveals up-to-the-minute B2B and B2C trends that impact how companies need to evolve, in both sales and marketing.

She shakes up the business-as-usual mindset, and presents a revealing perspective on the current and future state of business. Shawna offers participants ideas and tools that are immediately and easily adoptable, to dramatically impact their success. She also shares her candid, eye-opening look into what will happen if they keep doing business as usual.

Speaker Videos

THE NEW MARKETING MOSAIC© STRATEGY: HOW TO STAND OUT, BUILD TRUST, AND BE UNFORGETTABLE

This program is perfect for:

  • Associations with audiences of business owners or marketers
  • Professional Services Providers who are solopreneurs or run small teams (Realtors(c), Financial Advisors, Mortgage Brokers, etc.)
  • Retailers, Network Marketing

Companies have spent decades and millions of dollars to create a consistent brand in the marketplace to get noticed and build trust. Today’s truth, however, is twofold: distrust of organizations is at an all-time high, and traditional marketing no longer works the way it used to. To appeal to today’s evolving B2B and B2C customers, successful brands of all sizes must understand a new truth: evoking an emotional connection with your audience is what gets you noticed, and telling your story builds trust. 

BUT…here’s the new challenge: not just one story will do anymore. Your image in the marketplace must now become a collection of stories you tell about your employees, customers, community, values, and vendors. This is your new Brand Mosaic©. Leveraging it is the strategy to new customer acquisition and building fierce brand loyalty.

Every employee from the stockroom to the CEO is story-worthy as part of your Brand Mosaic©. They form the humanized brand your prospects are seeking. Telling their stories, along with other compelling brand stories, adds to the richness of your Brand Mosaic©. When done correctly, it creates an emotionally memorable brand story that builds a loyal following and helps you stand out amongst all the noise. You’ll no longer be seen as an impersonal corporate brand screaming “BUY OUR STUFF”; rather, you’ll be a more memorable, likeable, trustworthy group of individuals on a collective mission to help your customers succeed.

  • Learn how to create an impactful and memorable Marketing Mosaic© on all types of budgets.
  • Discover easy ways to capture and share the stories your customers crave.
  • Learn what’s NOT working, so you can repurpose valuable time and resources toward this critically important strategy.

THE PERSONAL BRAND MOSAIC©: A SUCCESS STRATEGY FOR SALES PROFESSIONALS

This program is perfect for:

  • Associations with audiences of business owners or sales professionals
  • Corporations with sales teams
  • Professional Services Providers responsible for building their own book of business
  • Network Marketing

We have a crisis of trust like never before in North America. This presents a dual challenge in sales: distrust of organizations is at an all-time high, and as a result, traditional sales tactics no longer work the way they used to. To appeal to today’s evolving B2B and B2C prospects, successful sales professionals must understand a new truth: features and benefits don’t open doors like they used to.

But there is something that works so well, you’ll want to start repurposing your time immediately! Evoking an emotional connection with your prospects is what gets their attention today. Once you get their attention, you have a rare window of opportunity to build trust. Your challenge is to humanize yourself and your company immediately, and that’s not easy to do when your target audience is more skeptical than ever. This is where your unique Personal Brand Mosaic© can help you succeed. Your uniqueness is your  strategy to easier customer acquisition and fierce loyalty. I’ll teach you how to share it in a way that stands out above your competition and gets real results. You’ll no longer have to fight an uphill battle to break through all the noise in your prospects’ world.

· Learn how to create an impactful and memorable Personal Brand Mosaic©.

· Discover easy ways to get the attention of your prospects in an age when they ignore most sales outreach methods.

· Learn what’s NOT working, so you can repurpose valuable time and resources toward this critically important strategy.

THE MOST UNIQUE KEYNOTE EVER

A bold statement? Yes. Experience this session and decide for yourself! This session is the antidote for business-as-usual. Rather than sitting and listening passively, Shawna will make all of you part of the session. She’ll open with some business insights, tying them into your conference goals. Then, the audience becomes part of the keynote! Together, you’ll share career wins and challenges, have some great conversations, and set some action steps toward your future success. Sound good?

Join Shawna as she lead you through a truly unique experience where you’re guaranteed to get new inspiration, share some of your own brilliance, brainstorm current challenges, have a few laughs, and walk away with new connections. You’ll also create action steps and accountability to put your best takeaways to work in the upcoming year. Put your educational investment to work – don’t miss this!

Pssst…NOTE TO PLANNER: This session can be an opening or closing keynote, depending on your goals. You’ll kick off or end your conference with high energy, laughter, engaging conversations, and goal setting. It’s a very interactive session that defies the traditional keynote. It places your audience into small groups to put their learning objectives (and investment of time & money) to use. They’ll share goals and commit to action steps. Together, they’ll hold each other accountable to achieve their future goals, whether personal or professional. If you want your event to have a measurable lasting impact, beginning or ending with laughter, strategy, and real-life motivation, this session is for you. This session ends in a standing ovation 100% of the time. No exaggeration!

NO HYPE, JUST PRACTICAL SOLUTIONS: HOW ANYONE CAN USE AI FOR BETTER MARKETING

Artificial Intelligence certainly has taken the world by storm ever since it hit the mainstream in 2023. There’s a lot of uncertainty and confusion around it, to be sure. Whether you’ve never used it before, or you’ve dabbled in it but still aren’t sure how to leverage it, or you want to know what new tools are out there, this session is for you.

In this session, we’ll explore all the practical ways that you can use the most popular tools like ChatGPT, Bard, and Canva, plus you’ll discover some of the newest tools that are sure to make your job easier (some of which are being launched as we speak!). You’ll get a hands-on look at how you can immediately amp up your marketing efforts and put your productivity on hyperdrive. You’ll learn how to easily create a social media content strategy, and how to use AI to craft better sales and marketing communications like ad copy, email campaigns, and web site verbiage.

When leveraged correctly, AI is all about making you more productive so you can focus on what’s most impactful.

PARTICIPANT OUTCOMES

  • Learn how to create an impactful social media campaign with very little effort.
  • Discover easy ways to generate compelling marketing communications and sales copy.
  • Learn about the best new tools to help you free up valuable time and resources so you and your team can be more effective overall.
  • Leave with immediately actionable takeaways and templates to boost your productivity.