Sam Richter

AI & Sales Keynote Speaker on Technology, Branding, Business Growth, Internet Research & Digital Intelligence

Expert on

  • Branding
  • Sales
  • Technology
  • Artificial Intelligence (AI)
  • Innovation
  • Marketing

Fee Range

$10,000–$20,000

Travels from

MN, US

Biography

Sam Richter, CSP, CPAE, is a Hall of Fame keynote speaker, bestselling author, and technology entrepreneur specializing in Generative AI for business, digital intelligence, and sales intelligence. Through customized keynotes, workshops, training programs, and AI-powered business tools, Sam helps organizations turn rapidly changing technology and overwhelming amounts of information into practical business advantage.

His signature keynote programs include “Mindset Shift™: Generative AI and Your Future” and “Get the Meeting No One Else Can,” combining high-energy entertainment with practical takeaways, value, customized business examples, and resources attendees can use immediately. His programs help leaders and teams improve decision-making, communication, productivity, innovation, prospecting, and performance.

Throughout his career, Sam has created programs, technology, and business strategies for organizations ranging from entrepreneurial companies to industry associations to globally recognized brands including Microsoft, Coca-Cola, FedEx, Best Buy, Major League Baseball, the New York Yankees, Charles Schwab, U.S. Bank, Wells Fargo, Polaris, and National Geographic.

Sam is the founder and CEO of SBR Worldwide, LLC, an AI-powered digital insight company whose portfolio spans Generative AI training, business writing, meeting preparation, sales intelligence, prospecting, customized intelligence platforms, and free AI productivity resources.

Speaker Videos

Mindset Shift™: Generative AI and Your Future

Generative AI is rapidly reshaping how organizations operate, compete, innovate, and connect. Yet the greatest advantage does not come from simply having access to AI. Rather, it comes from knowing how to use it strategically, responsibly, and effectively. How can leaders and teams move beyond generic output, choose the right tools, and apply AI in ways that create meaningful business value? In this dynamic, highly practical program, you will discover…

  • The difference between AI and Generative AI – and, in clear, nontechnical language, how they work and how platforms such as ChatGPT, Copilot, Claude, and Gemini can create a meaningful competitive advantage.​
  • How Generative AI creates a Mindset SHIFT™, by streamlining work, expanding capabilities, improving decision-making, and freeing people to focus on strategic thinking, innovation, and authentic human connection.
  • Practical AI tools you can start using immediately, across leadership, strategy, communications, marketing, sales, operations, customer experience, productivity, and AI search visibility, and how to move beyond generic AI output to turn information into Authentic Insight, Actionable Intelligence, and measurable impact.
  • A forward-looking view into our Generative AI future, including the ethical considerations,  moral dilemmas, and leadership decisions that will shape tomorrow’s workplace and business landscape.

Get the Meeting No One Else Can

Information is abundant. Authenticity, relevance, and trust are not. Knowing your prospects, clients, and what matters most to them is no longer simply a sales advantage; it is essential to earning attention and creating meaningful business conversations. How do you identify the right opportunities, reach the right decision-makers, and ensure your outreach feels relevant and genuine rather than automated and generic? In this powerful and highly practical program, you will discover…

  • A proven value generation framework for identifying high-potential opportunities, key decision-makers, and the most effective ways to engage them, helping you build genuine connections that generate meetings, revenue, and long-term growth.
  • Game-changing strategies for uncovering authentic intelligence, personalizing outreach, and delivering greater value using resources you already have access to, including search engines, social media, Generative AI, and Sam Richter’s custom AI-powered Intel Resources.
  • Techniques to uncover hidden opportunities through “inside out” thinking, including how to identify sales triggers, relevant news, leadership changes, business priorities, and other insights that help you reach the right prospects at the right time with messages that resonate.
  • How Authentic Insight and Actionable Intelligence help you move beyond automated, impersonal outreach and strengthen every sales conversation, meeting, proposal, and negotiation – supported by the Third Box Thinking™ methodology of Them, Us, Fit, and Proof – to align your solutions with a prospect’s priorities, earn credibility, and bypass traditional gatekeepers.

Every YES Begins With a KNOW

In a world where so much of our communication is automated and often feels impersonal, how can you stand out as authentic, genuine, and relevant? The same tools driving automation – search and AI – can also be your greatest allies. By understanding others at a deeper level, you can communicate in ways that truly matter to them, creating connections that are more “human.” In this program, you’ll discover:

  • Jaw-dropping techniques for uncovering insights into what others value most, enabling you to craft messages and conversations that resonate and get results.
  • How to master the art of using online tools like search, social media, and Generative AI to better understand the people you interact with, allowing you to align with their interests and needs in every conversation while maintaining professionalism and authenticity.
  • Ways to uncover internal dynamics within organizations to build and strengthen your network and future-proof your connections in an ever-changing professional landscape.
  • The power of information and how to tailor your interactions, ensuring that every meeting or message demonstrates that you genuinely understand and care about the other person’s goals.