Lior Arussy

AI Empowered

Expert on

  • Customer service
  • Sales
  • Marketing
  • Leadership
  • Culture 
  • Branding
  • Storytelling

Fee Range

$15,000–$20,000

Travels from

NY, USA

Biography

One of the world’s leading authorities on customer experience, transformation and change, and founder of transformation firm Strativity Group. Lior Arussy helped some of the world’s leading brands write their next chapter in their story through transformative process.  Arussy’s clients include Mercedes-Benz, Delta Airlines, Royal Caribbean Cruises, BMW, Cadillac, Novo Nordisk, MasterCard, The Met, Thomson Reuters, HSBC, E.ON, FedEx, SAP, and Johnson & Johnson, among others,

Recipient of several awards, Arussy is the author of seven books including Next is Now: 5 Steps for Embracing Change – Building a Business that Thrives into the Future (May 2018, Simon & Schuster), Exceptionalize it! (2015) and Customer Experience Strategy (2010)  Arussy has written over 400 articles for publications around the world, including the Harvard Business Review, and multitude of magazines and was interviewed by MSNBC, CNBC, Bloomberg TV, the Wall Street Journal, Fast Company, CRM Magazine, Smart CEO Magazine, and Inc. magazine.

The One and Only – The Gen AI-Empowered Customer

Over the past two decades, digital transformation has profoundly redefined customer expectations, roles, responsibilities, and, most significantly, the very concept of customer value. In the realm of business, value creation can be categorized into two fundamental approaches: one driven by inspiration, the other born of desperation. The former involves the creation of remarkable value, leading to the accrual of profit margins, while the latter is characterized by a mere following of established trends.

The emergence of Artificial Intelligence (AI) has catapulted customers to a new pinnacle of empowerment. Customers are now not only consumers but creators and the embodiment of brand identity. This transformative role has restructured the future engagement model, compelling organizations to revisit their value creation and delivery strategies within the context of redefining customer relationships.

In this presentation, we embark on a journey that covers four crucial dimensions:

The Evolution of Customer Value: We will trace the evolution of customer value from the agrarian era to the Gen AI era, highlighting the profound shifts that have occurred along the way.

The New Customer Personality – The One and Only: We delve into the concept of the “One and Only” customer, who, in the age of Gen AI, demands an entirely new level of co-created engagement.

Engaging with the One and Only Customer: We will explore innovative strategies for engaging with this empowered customer, reimagining customer interactions in a manner that resonates with their distinct individuality.

Inspiring and Creating Relevant Value: We’ll provide insights into methodologies for inspiring the One and Only customer and delivering value that is not just meaningful but also profitable.

This presentation aims to illuminate the profound impact of Gen AI on the customer mindset.

Through real-life examples, we will illustrate the challenges and opportunities presented by this evolving landscape. The audience is encouraged to adapt their practices, embracing change to meet the demands of this new breed of customers, who expect nothing less than future-ready, profitable value in their brand experiences.