Jim Tracy

Business Icon, Best Selling Author and The Grampion!

Expert on

  • Workplace Culture
  • Inspirational
  • Business Growth
  • Team Building
  • Leadership
  • Overcoming Adversity
  • Generations

Fee Range

$10,000–$15,000

Travels from

ID, US

Biography

Jim Tracy is the “Curator of Culture”! He brings a unique perspective to your event from deep multi-generational life experience. His actionable and entertaining keynotes combine deep study, tale telling, yarn spinning, and real-life empathy that helps organizations recruit, retain and recognize top talent. Tracy then inspires us how to construct them into teams that exceed expectations. Audiences will leave fueled, empowered, and fortified with the tools needed to earn trust, eliminate friction, and generate a code of cooperative mentorship.

Your keynote speaker a communicator who is gifted with the art of lively conversation Jim has led teams in from multi-national corporate enterprises to startups. His considerable C-Suite experience has led him to share as a best-selling author, host of the popular “The Grampion” podcast, virtual presenter and high demand motivational speaker. He engages your audience before, during and after presentations with the human connection that only comes with experience.

Jim was inducted into the Wireless History Foundation’s 2021 Class of the Wireless Hall of Fame; he received the 2022 Bill Carlson Lifetime Service Award, then was named a 2024 ICON of Idaho Business and won The International Impact Award in 2025. He has testified before the US Congress and was trained by Fighter Pilots. Jim built multiple businesses both with family and private equity within the real estate and infrastructure sectors. Jim has a heart for vulnerable people and families and has founded, led and helped shape multiple 501(c)3 nonprofits using his faith based, wireless and aviation networks.

Jim’s Story – Mr. Tracy grew up in rural South Dakota as the 6th of 8 children. He was a welder working in remote locations when he fell head over heels in love and attended the University of South Dakota with his new wife Sarah.  Together they have built a family, a business legacy and worked through 45 years of change and growth. They are the parents of 5 kids and grandparents to 18! Jim spent over 30 years in senior management including 23 as CEO of Legacy Telecommunications, Inc. His time spent time in family enterprises, privately held firms, and private equity ventures gave him practical experience he recounts as a keynote speaker, best-selling author, and popular podcaster.

Speaker Videos

Embrace Uncertainty

If we expect things not to change, when everything is changing at breakneck speed, we are sadly mistaken. Jim focuses in like a laser beam on enhancing your ability to anticipate change. If you know it is coming, change can be an incredible ally and serve your needs instead of making you fret!

Jim will relay stories of change that will shock you with their transparency and raw emotion. This speech has been labeled elegant in its simplicity and actionable by everyone in attendance. It reaches across time with messages learned from yesterday that are incredibly relevant for today and all the tomorrows.

Expect – Overcome – Advance

Let Jim show you how!

Life Reflected

As he wrote in his best-selling book, “Building Men – Character Lessons From Influencers”, Jim Tracy will recant the stories from a life of learning from men who invested in him. From teachers, family members and bosses, Tracy recalls the great moments though a collection of memories that benefit the listener and motivate the hearer through history and Midwestern humor.

Tracy adds the discovery points that highlight how we learn and how we can make those lessons more beneficial and valuable. The time we take today, the time we invest in mentoring people who represent the future, must occur on an incremental yet repeated basis. Most of the knowledge that other people share comes in two distinct forms of learning:

  1. Training through trauma and high tuition.
  2. Experiential lessons with prepaid tuition.

Be Someone’s Mentor

Give Me a Purpose

Today’s workforce is changing at an increasingly unpredictable rate. Businesses must choose to either adapt or perish. Jim Tracy teaches how to implement strategies that craft culture. He shows how great coaches use lots of tools and how to come alongside multi-generational workforces.

His goal is to make respect of others cool, groovy, rad, bad and dope!

Let’s build resilience into the workforce again through simple and repeated behaviors!

Let’s give our people a PURPOSE!

Leadership = The Seven ‘C’s!

Jim learned from some of the best leaders in American business. Those lessons were put into a capsule by one of his partners who suggested that rather than fighting great sayings that resonated with people, that we cherish the sayings that built America.

In this program, Jim Tracy infuses his brand of intensity and humor in the how to resurrect your management style with the list of awesome “C”s! You will learn to add zeal and understanding in virtually every business and service environment with just a few reliable adages that excite your staff and unite your team and hone your management!

  • Character
  • Confidence
  • Competence
  • Clarity
  • Communication
  • Change
  • Courage