Jennifer Openshaw

Author, AOL Financial Editor and Host, Winning Advice with Jennifer Openshaw

Expert on

  • Business
  • Women in Society
  • Economy
  • Marketing
  • Financial & Tax Planning

Fee Range

$15,000–$20,000

Travels from

CT, US

Jennifer Openshaw, author of The Millionaire Zone (Hyperion), is a nationally known entrepreneur and financial commentator. 

Openshaw has made it her mission to empower Americans and help them get access to the same tools used by the rich. She delivers on her mission as the voice behind Winning Advice with Jennifer Openshaw heard nationwide on ABC Radio and as CEO of Openshaw’s Family Financial Network, which provides objective tools and financial planning for families and individuals. A forceful voice for the “little guy,” Openshaw’s financial and economic insights have been seen and heard on a host of TV and radio shows, from CNN and CNBC to Oprah and The Montel Williams Show.

Openshaw is also author of the book, What’s Your Net Worth?, a step-by-step financial empowerment guide for women and couples, which was turned into a Public Television show hosted by her.

Her passion for helping consumers stems from her own life story. Openshaw’s mother found herself divorced at age 28, with three young kids and no formal education. To make ends meet, her mother worked two full-time jobs as a waitress. While her mother worked days and nights, eight-year-old Openshaw raised her two younger brothers and took on various projects to bring in extra money. At age 14, she took on her first “real” job as a maid in a motel.

She has served in top positions both in government and in some of America’s largest financial institutions, arming her valuable tools and insights for American consumers. Openshaw got her start in financial services working as Press Secretary for California’s State Treasurer. She later served as Vice President at Bank of America and Director of Investment Services for Wilshire Associates, one of the nation’s largest investment consulting firms to CalPERS and other leading institutional investors. During her tenure at Wilshire, Openshaw led the launch of the Wilshire 5000 Index Mutual Fund and converted the Index into a real-time stock index to be used by consumers and the media, including CNBC. She most recently served as Senior Vice President of Corporate Marketing at Bank One, now JP Morgan Chase. Today, she brings her insights from Wall Street to Main Street.

In 1999, Openshaw founded Women’s Financial Network (WFN), an innovative financial services company created for women and a trendsetter in the industry. Her work as CEO and Chairman won her recognition as a “Mover & Shaker” in Silicon Valley by the San Jose Mercury News and one of the Internet’s 25 Rising Stars by Internet World magazine.

Openshaw has educated, empowered, and entertained millions of consumers through her books and frequent TV and radio appearances. She served as the “Money Expert” for KCBS-TV in Los Angeles and a contributing money editor to Lifetime Television’s Lifetime Live and Child magazine. Today, she shares her practical advice as a columnist for CBS Marketwatch, frequent guest on CNN, and host of ABC Radio’s Winning Advice with Jennifer Openshaw. Openshaw also recently appeared as the Money Expert in a new pilot television show that just debuted on the Women’s Entertainment (WE) network – just one reason she’s been called “one of the most outspoken proponents for empowering women.” A frequent speaker to groups ranging from employees of Ford to students of Harvard Business School, Jennifer and her work have been featured in the New York Times, Business Week, Chicago Tribune, Fortune Small Business, Redbook, Woman’s Day, and Kiplinger’s.

A Rotary Scholar, she holds an MBA and BA from UCLA and serves on the Advisory Board of Wyndham Hotels. She was appointed by the Governor of California to the prestigious Commission on California State Government Organization & Economy and is also a member of the Young Entrepreneurs Organization (YEO).

The Millionaire Zone – Keys to Using What You Have to Profit

Drawing from her research of 3,000 Americans and interviews with 200, Openshaw discusses the keys from her book to getting and staying rich. She’ll discuss how millionaires take advantage of current economic trends to make money and share how you can profit from those same techniques. You’ll also learn how the rich turn rejection into opportunity, leverage their “LifeNet” for maximum gain, and turn business wealth into personal wealth, all powerful methods you can master and apply in your own life.

Millionaire Zone Steps to Success in the Workplace

Drawing from her research and interviews, Openshaw applies her keys to success to the workplace. Using real life stories, she’ll discuss how successful people leverage their familiar assets to get ahead, how they “redefine their Comfort Zones” to innovate and stay on the cutting edge. She’ll also share strategies for turning a “No” into a “Yes” and how to get what you want by giving to others. She’ll also share several workplace myths to encourage her audience to operate more efficiently and effectively on the job.

7 Steps to Achieving Financial Independence & Retiring Right

Using personal stories and humor, Jennifer walks the audience through the steps to achieve financial success, beginning with managing expenses and controlling debt to handling risk in a portfolio and selecting mutual funds. She also describes current trends, underscoring the reasons Americans must create their own financial independence and the benefits as a result. The listener will walk away with valuable, practical advice to implement in her everyday life and a sense of confidence that “he/she can do it.”

From Passions Into Profits – How Real People in The Millionaire Zone Are Doing It and How You Can Too

Drawing from her research of 3,000 Americans and interviews with 200, Openshaw discusses the keys from her book to turning your passions into profits. She’ll discuss how billionaires to the newly minted millionaire around the corner are leveraging who and what they know to turn their hobbies into income. She discuss how your LifeNet™ – the familiar people, places and resources around you – can be used to overcome fears and achieve success. She’ll also talk about turning rejection into opportunity and specific ways to get ahead by giving to others, all powerful methods you can master and apply in your own life. Finally, she’ll share steps to help listeners identify those “Power Ideas” that are most likely to become profitable ventures.

How to Capture the Growing Women & Latino Markets & Why

Using case studies from her work with some of America’s largest companies, Openshaw describes trends and tactics for reaching these two powerful markets. She’ll include an overview of current trends, including growth and channels. Openshaw founded Women’s Financial Network and is a sought-out advisor and expert on this market. During her tenure as Senior Vice President of Bank One, she led the Bank’s corporate-wide initiatives to reach out to the Hispanic market.