Jason Barnaby

Chief Fire Starter

Expert on

  • Sales
  • Communications
  • Leadership
  • Goal Setting
  • Peak Performance

Fee Range

$10,000–$15,000

Travels from

IN, US

Biography

Jason Barnaby has lived a lot of life in the life he’s lived.

Today, he is the founder and Chief Fire Starter of Fire Starters Inc., a Fractional Sales Leader, Sales Psychologist, Gestalt Professional Certified Coach, author, and keynote speaker. But his path to the stage has been anything but ordinary.

Jason holds a Master’s Degree in Adult Education and has been a college professor, coffee shop owner, national sales leader, entrepreneur, and coach. Along the way, he has spent more than 15,000 hours speaking, training, coaching, and facilitating audiences ranging from frontline employees to executive leadership teams.

As the creator of Stories for Sellers™, Jason helps organizations improve performance by combining storytelling, self-awareness, leadership, communication, and human connection. His work is rooted in a simple belief: people perform at their best when they become more aware of themselves, others, and the systems around them.

Known for blending humor, vulnerability, practical wisdom, and real-life stories, Jason delivers what he calls actionable inspiration—insights audiences can immediately apply to lead better, sell better, and live better.

His message is simple: growth begins at the edge of your comfort zone.

Strike the Match: How to Ignite Hope and Torch Fear

Fear rarely announces itself. Instead, it shows up as procrastination, perfectionism, overthinking, conflict avoidance, and staying stuck in situations we know need to change.

In this inspiring and practical keynote, Jason Barnaby helps audiences recognize the hidden ways fear influences decisions, relationships, leadership, and performance. Through powerful stories, humor, and actionable tools, participants will learn how to identify limiting internal narratives, build courage in moments of uncertainty, and take meaningful action even when confidence hasn’t arrived yet.

Attendees will leave with a simple framework for turning fear into fuel and a renewed sense of hope, possibility, and personal responsibility.

Audience Takeaways:
• Identify the hidden costs of fear and avoidance
• Recognize and reframe limiting self-talk
• Build courage through small, intentional actions
• Leave with a practical tool for creating momentum in work and life

Comfortable Being Uncomfortable: The Hidden Advantage of High Performers

Most people spend their lives trying to avoid discomfort. The highest performers learn how to use it.

Whether it’s a difficult conversation, uncertain future, critical feedback, or a high-stakes decision, growth lives on the other side of discomfort. The question isn’t whether discomfort will show up—it’s whether we’ll recognize it as a threat or an opportunity.

In this engaging keynote, Jason introduces a fresh perspective on discomfort as a source of insight, growth, and resilience. Drawing from leadership, coaching, organizational development, and human behavior, he equips audiences with practical tools for navigating uncertainty, embracing challenge, and growing through the moments most people avoid.

Audience Takeaways:
• Understand why discomfort is often a signal—not a problem
• Learn how high performers respond differently to uncertainty
• Turn resistance, frustration, and anxiety into valuable information
• Develop greater resilience, self-awareness, and confidence

The Whole Deal: Why Awareness Is the Missing Ingredient in Leadership, Sales, and Life

Most people are taught how to perform. Few are taught how to pay attention.

The leaders who build trust, the salespeople who uncover what others miss, and the individuals who create lasting impact all share one uncommon skill: awareness.

In this thought-provoking keynote, Jason challenges audiences to look beyond surface-level problems and explore the hidden patterns, assumptions, emotions, and dynamics that influence every decision, conversation, and relationship. Through compelling stories and practical insights, participants will discover how greater awareness leads to better leadership, stronger relationships, wiser decisions, and more meaningful results.

This keynote introduces a powerful framework for seeing the full picture—and responding with intention instead of reaction.

Audience Takeaways:
• Increase self-awareness and emotional intelligence
• Improve decision-making by seeing the bigger picture
• Recognize hidden patterns that influence outcomes
• Strengthen leadership, communication, and relationship-building skills