ACCELERATE YOUR IMPACT AS A SIGNIFICANT DIFFERENCE-MAKER

It’s time for a sea change in management. We need to move away from the 80/20 Rule where only 20% of the people are believed capable of delivering 80% of the results. In order to flourish as organizations we need to move to the 80 + 20 Rule, where 100% of employees are believed capable of helping the organization to succeed.

Can any employee truly make a significant difference in a business? In this highly interactive, high-impact session, Dan Coughlin explains why the answer is a resounding yes when you apply The Any Person Mindset, which says any person can make a significant difference in an organization, but no one is born with the traits necessary to do so. These are learned traits. The basis of every great organization is to help every employee make a significant difference in helping the organization to succeed.

Based on his 3,000 hours of on-site observing and advising of executives and managers in over forty industries and on the more than 2,500 Executive Coaching sessions he has provided, Coughlin shows how any employee can help to drive better sustainable business results.

Learning Objectives:

See the enormous impact of value and values.

Understand how any person can operate at the intersection of greatness.

Learn why scheduling thinking and non-thinking time is critical to long-term success.

Think about how you think to see how your thoughts affect your emotions, work relationships, performance, results, and your organization’s brand.

How to maintain the genuine, daily, and purpose-driven enthusiasm necessary to guide a lasting impact in your organization.

How to let your imagination flow effectively.

Retain your ability to choose how to deal with major changes.

How to improve performance by using The Continually Raise Your Performance Bar Process.

How to increase genuine employee engagement throughout the organization.

DELIVER EXCELLENCE BY DESIGN

Excellence is THE business strategy for the world’s greatest companies.

Excellence is about performance and process. You have to deliver excellence at the highest level in your industry to generate sustainable, profitable growth. You get there by doing the best you are capable of doing as an organization each day while simultaneously learning how to be better the next day. Patience. Incrementalism, Resilience. Passion. Sustainability. Long-term thinking. No shortcuts. These are the characteristics of companies that deliver excellence by design. You get there by doing it intentionally.

In this extremely thought-provoking and interactive session, Dan Coughlin shares practical insights he has learned from working with executives at companies that have delivered excellence for decades: Boeing, Toyota, Shell, GE, Coca-Cola, RE/MAX, McDonald’s, Abbott, Prudential, American Cancer Society, and the St. Louis Cardinals.

STRENGTHEN YOUR ORGANIZATION'S BRAND FOR LONG-TERM GREATNESS

There are two ways to build a brand: from the outside-in and from the inside-out.

Positioning the value of the brand in the minds of people outside of your organization is tremendously important. Strengthening the ability of the people inside the organization to deliver value is equally important.

Your organization’s brand is like a person. It needs to be fed intelligently every day in order to stay healthy for long-term success. In this session you will learn practical ways to feed your brand every day to differentiate your organization in the marketplace. A great brand is a magnet that attracts people who want to buy from your organization. When your brand is strong, it makes selling exponentially easier. When your brand is weak, it makes selling exponentially harder. Your brand is the value customers think they receive when buying from your organization. It is also the value potential customers think they will receive if they do buy from your organization. Your brand is not what you want your organization to be. It’s what customers and potential customers believe you are right now.

Dan Coughlin, who has worked with executives at such great brands as Toyota, McDonald’s, Marriott, GE, Coca-Cola, Subway, RE/MAX, Jack in the Box, Shell, Abbott Laboratories, Prudential, and the St. Louis Cardinals, provides penetrating insights into the dos and don’ts of building the brand you want. He explains the importance of defining and owning a performance category that matters deeply to customers and will generate the financial outcomes your organization desires. He demonstrates how an obsession with undisciplined experimentation can ruin a brand and destroy the sustainable, profitable growth of an organization.

LEAD TO BUILD TEAMWORK THAT DELIVERS SUSTAINABLE SUCCESS

Many business groups are not teams. They’re a collection of silos.

Teamwork happens when individuals support one another toward achieving meaningful objectives. This requires focused collaborative effort and open, honest, and respectful communication over the long term. At the heart of debilitating communication is a lack of respect for other members of the group.

Dan Coughlin has worked closely with business teams in more than forty industries and interviewed more than 800 people to understand what they feel makes their organization effective and ineffective. He has seen the disciplined, selfless attitude necessary to win consistently in a constantly changing marketplace as well as the multiple issues and drama that bubble up from self-centered behaviors that ruin business performances.