Charles Brennan

Charlie Brennan provides proven advanced sales and communication skills to achieving top level performance. His concepts obtain an average increase in performance of 20% when applied! Most business r

Expert on

  • Best-Selling Author
  • Business Growth
  • Communication
  • Sales
  • Training
  • Virtual Workforce

Fee Range

$15,000–$20,000

Travels from

FL, US

Biography

Charles D. Brennan, Jr. is author of the book, “Take Your Sales to the Next Level”, American Management Association’s best selling paperback book “Sales Questions that Close the Sale” and award winning book, “Proactive Customer Service”.

President of Brennan Sales Institute, a professional advanced sales training company, his concepts have been introduced to over two million business professionals with an average reported increase in performance of 20%.

His techniques have been called a breakthrough approach by leading publications and have enhanced and complemented the training formats for many Fortune 500 and mid-sized companies.

A veteran of over 2,500 seminars, Charlie Brennan holds a Master’s degree in training and development and has over twenty-five years of sales experience.

Charlie Brennan is a graduate of St Joseph’s University and native of the Western suburbs of Philadelphia. During his pursuit of developing advanced selling skills, he has been identified as one of the best trainers in the country and has authored a series of books for McGraw Hill (“Take Your Sales to the Next Level”) and American Management Association (“Sales Questions that Close the Sale” and “Proactive Customer Service”).  His techniques have been featured in many leading publications and called a breakthrough approach in sales and management development. A veteran of over 2,000 live and virtual presentations. Selling Power Magazine recently awarded his firm as “One of the Top 10” sales training companies in the country.

To date, his material has been delivered to hundreds of thousands sales and business professionals. His concepts are the primary training format for many mid-sized to Fortune 500 companies. Charlie’s master’s degree in training and development from St Joseph’s University has enabled him to understand the principles of adult learning and enabling him to conduct interactive, challenging and memorable presentations.

Married, with three children, he is a constant benefactor to local schools and charities giving back and helping provide opportunities to others. 

Speaker Videos

ADVANCING INTERACTION, DIALOGUE AND DECISIONS

Charlie Brennan teaches professionals how to make impact and be better at selling. The innovative and unique sales and communication skills presented help participants to:

  • ask (more) relevant questions
  • start and maintain dialogue
  • gain undivided attention
  • get the answers needed to drive the business forward
  • improve target opening
  • conduct better two-way discussions
  • establish critical thought to get the customers to embrace your product/service
  • deliver clear and concise message and branding connecting to the customers desired outcomes
  • minimize and remove resistance
  • gain confidence to gain commitment on most calls
  • alleviate reluctance and instill confidence throughout the call
  • bring a greater presence and impact
  • manage and control the conversation
  • know what to say and do on most calls

Based on extensive research, training and in-field application, this program will show the participant how to differentiate themselves, their relationship and move their product from second to first position.

These are contemporary, easy-to-use skills that will separate and differentiate the participant from the competition in a highly favorable way. When these skills are deployed, they create a new level of understanding and respect between the salesperson and customer.

STRATEGIC INTERACTION AND DIALOGUE

Game theory, lateral thinking and short attention spans all contribute to how the customer makes decisions and selects the product/s you represent.

For the past several years, Brennan has identified the elements that will enable your participants to take advantage of these factors to stay one step ahead of the customer.

With an 80% accuracy rate, our curriculum focused on Strategic Interaction and Dialogue to achieve a competitive advantage will predict how the conversations will begin and end. Knowing that information alone will guide your participants to greater results; our content produces an increase of performance that averages 20% (when applied)!

Effective selling is based on your representative’s ability to: initiate a conversation, engage the customer at a higher level of discussion, distinguish what is important that drives a decision, and continue a relevant exchange of thoughts and ideas to impact decisions.

Regardless of a customer’s receptivity or demeanor, opportunities can be missed to move relationships into a new and expanded direction. Brennan provides proven skills and pathways that provide clarity and behaviors to change the customer’s selection process. This approach provides the knowledge, insight, templates and behaviors to know what to do and say in most calls. The results have been called “earth shattering” by even the most tenured sales professionals because it makes them better at what they do.