EVERYDAY GENAI FOR PROFESSIONALS: Turning AI into a Real Transformation, Today

Generative AI is widely available, but most professionals are still in early experimentation. This session focuses on moving from curiosity to consistent usage across everyday work.

Ben provides a practical framework for embedding AI into daily workflows across functions such as marketing, operations, leadership, and communication. Participants will see real examples and learn how to apply tools immediately in their own roles.

Attendees will learn how to:
 • Use GenAI tools effectively in real-world workflows
 • Move from isolated experimentation to consistent usage
 • Build confidence through practical, repeatable applications
 • Identify high-impact use cases across functions

This session is designed for immediate relevance, helping professionals work smarter, faster, and more creatively.

IMMERSIVE AI WORKSHOP: Hands-On Application and Capability Building

This is a hands-on, immersive working session helping participants get hands on to learn how to apply Generative AI to their daily professional or personal lives. Working directly in tools like ChatGPT, Microsoft Copilot, Claude, and Google Gemini, participants complete real tasks in real time. The focus is on building practical capability that translates immediately into everyday work in a supportive learning environment.

Through guided exercises and rapid iteration, participants learn how to prompt effectively, refine outputs, and develop repeatable workflows across writing, research, planning, and communication. Participants will be able to immediately apply topics, helping them work more productively and creatively.

Peer interaction is built into the session, allowing participants to see how others are applying AI across roles, expanding their perspective and accelerating learning. Participants leave with hands-on experience, increased confidence, and practical workflows they can use immediately.

Key Takeaways:
 • How to use GenAI tools effectively in real work scenarios
 • Practical prompting techniques that improve output quality
 • Methods to refine and iterate on AI-generated content
 • Repeatable workflows that can be applied immediately
 • A clearer understanding of how to integrate AI into everyday work

EXECUTIVE AI LEADERSHIP: Driving Adoption, Engagement, and ROI

This session is designed for leaders responsible for turning generative AI from a tool into an organizational capability. The focus is on enabling leaders and teams to adopt it in ways that are practical, responsible, and sustained, helping lead people and their organizations into the future. Leaders will gain a clear view of what is actually working across organizations today, where adoption efforts stall, and how to create momentum without overcomplicating governance or requiring large investments.

Through real examples, engaging discussion, and structured guidance, participants will learn how to position AI as an everyday tool, align expectations across roles, and build engagement that drives consistent usage.

This session emphasizes leadership actions that translate directly into adoption, helping organizations move beyond experimentation and into measurable impact while helping lead their team and organization through change and transformation.

Key Takeaways:

• How to shift AI from individual experimentation to team-wide adoption
• Real life AI demonstrations to help build understanding and momentum
• Practical ways to create momentum through champions and shared wins
• How to balance governance with progress and responsible usage
• Methods to embed AI expectations into roles and workflows
• A clearer framework for building sustained engagement and capability across the organization