DIGILOGUE: THE CONVERGENCE OF THE ANALOGUE AND THE DIGITAL

As some organisations careen recklessly into the digital future and others are left behind by remaining steeped in the ways of old, thought leaders are coming to realise there is an important middle ground. Most often that’s where your customers and clnets wnat to be, the place where digital and analogue converge – the ‘digilogue’. in the digilogue it is understood that digital satisfies a customer’s mind while analogue soothes the heart.

Knowing where this place is demands:

1. an understanding of the parts of youe business that simply cannot be allowed to go digital

2. an intimate knowledge of the customer experience, of the touch points that thrill them, that speak to their hearts and not their heads

3. an understanding of how your organisation tells it story to its public

4. recognition of the artisanal skill, or customer service, that keeps customers coming back

Consider Apple, then imagine the brand without its experiential retail outlets. Its entire business could be carried out online, and mush of it is. But the Apple stores create a vital relationship tool that allows brand supporters to touch, feel and live the brand.

Or consider the feeling of a ringing customer service line only to be snet through a number of computer-operated, voice recognition menus, compared to the feeling of being immediately answered by a competent human being.

Drive into digital 100 per cent and you’ll struggle. Stay off the digital wave and you’ll disappoint your customers. This customised presentation will help your people find where that place is.

Check Yourself

• What do your customers and clients love about your business? What really touches their hearts and makes them come back again and again?
• What comes between your business and its customers, from physical boundaries to processes they must go through before they utilise your services? How can these be simplified digitally?
• What is the story of your business and how do you tell

I can present any of my programs virtually. My office setting is professional, and I have high-quality equipment to broadcast my virtual presentation.

SUSTAINABLE FUTURES: HOW TECHNOLOGY ENABLES SUSTAINABLE INNOVATION

Sustainability is a very broad term. When we hear about a sustainable business today we tend to think of one that takes plastic out of the ocean or plants trees for every product sold.

But a truly sustainable business is also concerned with its longevity – and profitability. The definition of sustainability is “meeting the needs of the present without compromising the ability of future generations to meet their needs”. A sustainable business is a business that goes far beyond the next decade and builds a long horizon future for itself.

A business that aspires to be sustainable has three concepts it must focus on, the 3Ps:

• People: How does this business serve the people in and around it? Is it raising the quality of life for everyone involved and their communities?
• Planet: What impact does this business have on natural resources and environmental issues? Is it minimising harm?
• Profit: Is it financially sustainable? Is it operating efficiently and productively? 

2ND RENAISSANCE: THE FLOURISHING OF HUMAN CREATIVITY IN THE ROARING 2020S

The pandemic unleashed the largest human behaviour change program at scale – ever. Technology became our lifeline and the platform for our human connection and creativity. While we were hibernating and re-thinking our humanity, our values, and priorities, machines kept learning. 
They kept learning to do more of the menial and the mundane, so that us as humans could do more of the meaningful and the humane. The viral circuit breaker combined with technology to ensure both reflective introversion as well as extroversion. We re-discovered our personal and brand purposes, and found new ways to express our humanism. This humanist response echoes the creative explosion during the recovery from previous pandemics like the Spanish Flu and the Black Plague. We are now at the dawn of the 2nd Renaissance. 

• Innovation without sustainability is unsustainable – technology is enabling us to tread more lightly on the planet
• To win the digital minds and analogue hearts of tomorrow’s customers we have to re-design human-centered stories that are digitally verifiable
• Our zeitgeist has shifted and the conscious consumer is expecting your brands to purposefully transform into the Circular Economy
• Creativity is about doing more with less and expressing how your brands are shaping a better tomorrow – one where science fiction is becoming science fact
• The future will be defined by creatives who are able to combine their creative expression with the power of technology and scalable solutions that win human hearts and minds

SEAMLESS: A HERO'S JOURNEY OF DIGITAL DISRUPTION, ADAPTATION AND HUMAN TRANSFORMATION

The world is filled with friction. Everywhere we go we experience the frictive effects of badly designed “seams”.

Smart brands understand that the future of customer service, great customer experience and the creation of raving fans, lies in their ability to design seamless transitions between physical and digital channels, and to deliberately and empathetically remove friction from our lives.

In a future of the Internet of Things, Virtual Reality, and Artificial Intelligence, the ability of leaders and brands to go ‘seamless’ will distinguish the winners from the losers.

This bespoke tailored presentation will provide:

a. A futurephile’s guide to creating seamlessness for your brand and organization

b. Showcase how to think and design to avoid the top frictive mistakes of companies in demise

I can present any of my programs virtually. My office setting is professional, and I have high-quality equipment to broadcast my virtual presentation.