WHY SHE BUYS: THE INCLUSIVE APPROACH TO SERVING THE WORLD'S MOST POWERFUL CONSUMERS

Women are the engine of the global consumer economy. They drive 70-80% of all consumer spending with their buying power and influence, and many of their needs have changed drastically during the pandemic era. No business can afford to “guess” what women want.

That’s where Bridget Brennan comes in. In a lively keynote based on her acclaimed book, Why She Buys, (called “essential reading” by The Wall Street Journal), Brennan educates audiences on how to evaluate sales, marketing, product and service design from a female perspective. She provides relevant and practical business applications that marketing and sales teams can apply immediately to their jobs. Audiences will learn enduring principles and major trends that combine to give a powerful competitive edge. Also available for business-to-business audiences.

PARTICIPANTS WILL LEARN: 

• The biggest trends driving women’s purchasing patterns during COVID-19 and strategies for more effectively meeting women’s needs and expectations
• Myths and truths about why women buy, and the key to appealing to women without alienating men
• Four strategies to increase consumers’ emotional engagement 
• Best practices from leading-edge brands and businesses

MARKETING TO MILLENNIAL WOMEN AND FAMILIES

Myth-busting, thought provoking and packed with practical ideas, Bridget Brennan provides powerful insights on the generation of women who are now in their prime parenting years: Millennials, born roughly between 1980-2000. We often learn about Millennials as a collective group, but what are the distinctions among Millennial women, who are a driving force in consumer spending?  Attendees will learn the cultural dynamics that have shaped Millennial women and modern parenting styles, and the subsequent impact on their purchasing behaviors, marketing responses and sales effectiveness. This program has been adapated with new insights and research for the COVID-19 pandemic environment. 

​PARTICIPANTS WILL LEARN: 

• How the mass documentation of Millennials’ lives impacts brand choice
• What Millennials’ parenting styles mean to brand aspirations and purchasing
• Why inspiration is a crucial component for this age group
• How expectations for the sales experience are changing
• Best practice examples from leading-edge brands and businesses

THE SEVEN DEADLY SINS OF SELLING TO WOMEN

Bridget Brennan, the world’s leading expert on women consumers, reveals the most common behaviors that alienate women in marketing and sales, and simple ways to course-correct and kick-start growth in your business.  Women are the world’s most coveted consumers because they drive 70-80% of all purchasing decisions and buy for everyone in their lives. This makes for powerful math when building your customer base, but only if you do it right and serve them well. Avoid the classic mistakes and learn how to be best-in-class.  

Bridget will cover the big trends driving female spending, best practices on how to sell to women and “Monday Morning” strategies to implement immediately.  Winning becomes a whole lot easier when you are the business that women choose, instead of your competitors. If you’re a business looking to grow your appeal with women consumers, this is the presentation for you.

PARTICIPANTS WILL LEARN: 

• Why women often view the sales process differently from men, and what this means to your communications style
• How to create an inspiring service environment
• Four key motivators that drive women’s purchasing decisions
• “Watch outs” to avoid at all costs
• “Monday Morning” strategies that can be implemented immediately

WINNING HER BUSINESS: HOW TO DELIVER MEANINGFUL CUSTOMER EXPERIENCES IN CHANGING TIMES

Packed with timely insights and fresh approaches, this program educates audiences on how to better serve the most powerful consumer market – women – during the the age of COVID-19. Based on Bridget Brennan’s groundbreaking book, Winning Her Business, participants will learn how to:

• Effectively tailor the customer experience to meet women’s wants, needs and expectations, many of which have shifted during the pandemic
• Develop communication strategies relevant to the current environment and avoid “tone-deaf” approaches
• Deliver a holistic customer experience and not just a transactional one
• Increase emotional engagement

Audiences will walk away with up-to-the-minute strategies that help them deliver a more meaningful customer experience, increase their marketing effectiveness, and ultimately drive more sales, referrals and positive reviews — with all of their customers.

THE FEMALE FACTOR: HOW WOMEN ARE RESHAPING THE GLOBAL ECONOMY

There are two parallel forces reshaping the consumer market: technology and women’s rising economic power. Most businesses are paying close attention to technology (and rightly so), but how many are focused on the latter? In my experience, not enough. Two of the biggest revolutions of the 20th century, women’s increased educational attainment and their labor force participation, have laid the foundation for big changes in marketing, sales and customer engagement in the 21st. Here’s what your audiences need to know to stay relevant to the world’s most powerful consumers:

• How women are driving changes in the consumer marketplace that younger generations of all genders not only appreciate, but also expect
• Why women are the original social network and how their influence has grown in parallel with their spending power
• How the masculine culture of business leaves many companies vulnerable to “blind spots” about their most crucial customer base

Our world is changing fast, but one thing remains constant: women’s domination of consumer spending. That fact alone provides a valuable compass for navigating and winning the future.