BECOMING THE #1 CHOICE IN CROWDED MARKETS
They Buy Your BECAUSE
Learn a framework in innovation and influence that will show you how to become the #1 choice in crowded industries. Gerry will show you how to create disruptive strategies and messaging to attract your ideal customers, and how to leverage change to create unique competitive advantages making you the clear choice in your industry.
Gerry O’Brion is a strategy and branding expert who has worked on several billion-dollar brands and distilled that experience into a framework that will challenge your thinking about why customers buy, and how they make referrals. He is known for the Power of BECAUSE.
His presentation is a fun, thought-provoking dialogue that includes four critical questions you should be asking to stand out in the sea of sameness. It is packed with strategies and case studies from multiple industries that you can leverage regardless if you’re B to B or B to C.
ON THE FRONT LINES: BUILDING A POWERFUL AND PROFITABLE FRANCHISE BRAND
Great franchise brands are built on the front lines with every customer interaction. The lowest paid employees can have the biggest impact on your brand – and on your sales. They should be your best marketing tool. Are they? On The Front Lines will give your franchisees the knowledge and tools to grow their franchise business while building a powerful brand.
They’ll learn the formula used by the most successful franchise concepts to increase guest frequency and retention. They’ll gain insights about hiring and motivating Millennial employees – turning them into your best brand-builders.
Inspire your franchisees to be the best they can be. Get them excited about their critical role in building a powerhouse brand. Whether you need increased compliance, improved execution, more engaged local marketing, or better customer service, this presentation will motivate your franchisees to take their game to the next level.
Gerry O’Brion is a nationally recognized speaker, author, and marketing expert who helps restaurants thrive. Having worked on several billion dollar brands, he translates that experience into strategies that build great restaurant brands.
- Simple strategies for building a powerful franchise brand
- Six steps to sales growth
- Maximize the power of your front line employees
- Align the interests of the franchisor and franchisee
- Unlock the power of your franchise’s “because”
IGNITE YOUR GOALS
Simple steps to accomplish more and accelerate your success.
What do you want for your business? For your life? The most successful people don’t leave accomplishment to chance. Learn simple steps you can use today to transition from wanting to achieving. Gerry O’Brion is a nationally recognized speaker, author, and marketing expert who helps companies thrive in good times and bad.
Learn and discuss the basic things that get in the way of reaching our objectives. This fun, engaging, interactive session will have you learning, thinking and participating. You’ll be up out of your chairs in a fully participative experience. No more just sitting and listening. This session gets you fully immersed in your goals and moves you down the path of accomplishment right here, right now.
Conference organizers love this session because the participants don’t talk about what the speaker said; they talk about what they did during the session. Each participant goes home with a goal t-shirt that they create, showing what they will accomplish before next year’s conference and reminding them of the value they got from attending this year.
THE RESTAURANT FORMULA
Simple strategies for building a powerful restaurant brand
Learn five simple steps the big guys use to grow their restaurants. Gerry O’Brion is a nationally recognized speaker, author, and restaurant marketing expert who helps restaurants thrive regardless of their marketing budget.
Gerry was an executive for billion dollar restaurant brands like Quiznos and Red Robin. He distills that experience into strategies any restaurant can use. His presentation will help you develop an action plan to make your business stronger now and over the long term.
Gerry will have you look at your restaurant with a fresh perspective. You will reexamine how you are different from your competitors, and why that matters to your customers. The fun, thought-provoking dialogue will generate real ideas you can use immediately. The presentation is packed with information, strategies and case studies about restaurants that are doing it right.
CREATING LEADERS AT EVERY LEVEL - BUILD YOUR LEADERS, BUILD YOUR BRAND
Six questions to ask about every decision.
Companies are just big collections of projects. Employees at every level are on the front lines of bringing those projects to life. Navigating decisions can be a challenge, especially when you’re not the final decision-maker.
Your executives, your internal team, and your external customer all want something from you. Learn a simple, non-technical way to align your projects to your company vision, sell it to the executives, and be sure it will make you money.
Motivate your team and influence executives the same way expert marketers influence customers to want to buy their products. Gerry O’Brion has been a marketing executive for billion dollar brands, and has distilled that experience into strategies you can use to evaluate and gain alignment around projects that matter. His presentation will cover six questions you should be asking about every project.
Gerry will have you look at your projects with a fresh perspective. You will reexamine why your projects are important, and why that matters to your team and your company. The fun, thought-provoking dialogue will generate real ideas you can use immediately.
