Timely book release = The Trust Edge:  What Top Leaders Have & 8 Pillars to Build it!
By Dave Horsager
Published and available September 2009

 We are in a crisis. And our biggest crisis is not the financial one. This year at the World Economic Forum in China, world leaders got it right when they declared that our biggest crisis is a lack of trust and confidence. We are in a trust crisis and few people really understand the bottom line implications. Not only does it affect credit and government relations, but it also affects every relationship and every organization. Trust is not a “soft skill” it is the fundamental key to all lasting success.

       In The Trust Edge Dave Horsager reveals the single uniqueness of the greatest leaders and organizations of all time—Trust. Based in research but made practical for today’s leader Horsager shows that trust is a measurable competency that brings dramatic results. When leaders learn how to implement the 8 Pillars they change relationships, retention, reputation, and the bottom line.
       Fascinating and timely, The Trust Edge shows how trust has the ability to accelerate or destroy any business, organization, or relationship. The lower the trust, the more time everything takes, the more everything costs, and the lower the loyalty of everyone involved.  However, with greater trust come greater innovation, creativity, freedom, morale, and productivity. The trusted leader is followed.  For the trusted brand people will pay more, come back, and tell others. In the Twenty-First Century, trust has become the world’s most precious resource.
       The 8 Pillars the gain the Trust Edge

1 Clarity – People trust the clear and mistrust the ambiguous.
2 Compassion – Think beyond yourself and people will know you care.
3 Character – Do what is right over what is easy.
4 Competency – Staying fresh, relevant, and capable builds trust.  Keep learning.
5 Commitment – Stick with it through adversity.
6 Connection – People want to follow, buy from, and be around friends.
7 Contribution – Few things build trust quicker than actually producing results.
8 Consistency– It’s the little things, done consistently, that make the big difference.Dave Horsager is a business strategist, speaker, professor, and author who has researched and spoken on the bottom line impact of trust on 4 continents. He lives with his wife and four children in Roseville, Minnesota. To have Dave speak, order books or for more information visit www.TheTrustEdge.com.

Advance Praise for The Trust Edge

“Trust is the most important fundamental between leaders and among people. It is the cornerstone for building lasting relationships and growing successful business enterprises. This book shows you exactly how to build the eight pillars of trust and how to apply them for maximum effectiveness.”
Dr. Nido Qubein, Chairman of Great Harvest Bread Co. and President of High Point University

“Horsager hits the mark in delivering his important message about the critical nature of trust in all relationships – whether between family, friends, business associates, or governments.  Especially in these uncertain times we live in, Dave’s insights should be embraced by everyone.”
Jim Hamilton, Director National League of Cities RISC

“Dave Horsager’s book, The Trust Edge, is a powerful resource for leaders. As I read it I kept thinking: We need to do this! This would make us more effective! This well written, well-conceived, well documented book demonstrates the importance of trust. His practical tips and illustrations will help any organization increase its effectiveness if it is willing to build on the foundational pillars he describes. The Trust Edge will pay dividends for smart companies!”
Jay Barnes President of Bethel University

 “I found The Trust Edge to be tangible, extremely practical and relevant.  I will hand this out, personally, to everyone in my organization that is any sort of “leadership” position.”
Mike Cylkowski, Operating Partner Keller Williams Integrity

“Dave Horsager gets it right when he says, “Trust is not a soft skill. It is a measurable competency that affects outcomes more than anything else.” You simply cannot put a price on the kind of trust Dave talks about.  Trust is our competitive advantage.”
Anthony Diekemper, CEO Earth Security Electronics

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