You don’t need to have movie-star popularity to succeed at work, but you do need to be likeable. “Likeable people are more apt to be hired, get help at work, get useful information from others and have mistakes forgiven.” -WSJ

More than ever, business is conducted “on camera.” In Tuesday’s article in The Wall Street Journal, Tim Sanders gave insight into how being likeable during video conferencing, Skype calls and via social media can increase your sales and make you more likely to get promoted.

“One of the keys to likeability is generosity. And in conversation, the most generous thing you can do is to listen well,” says Tim. Other tips:

• Smile. It shows you care about the people you’re talking to.

• Speak slowly and use pauses.

• Get to the point quickly. It prevents “cognitive overload.”

• Watch your audience’s facial expressions and acknowledge their feelings when necessary.

• Act natural instead of overacting

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