More good stuff from Drew McLellan! Enjoy….Angela
Are you ready for the mobile revolution?
We’ve been hearing about it for a decade as cell phones became more commonplace, but it’s finally here.
Consider these mobile facts:
* By 2013 – 50% of web traffic will come from mobile devices.
* The US population is approx. 311 million. 69 million of those people have smart phones today.
* 91% of mobile users consume social media on their mobile device.
* By 2020, the #1 way we will access the web is via our mobile devices.
When we are talking about this mobile revolution – what exactly are we talking about? Let’s look at two of the more popular avenues.
Mobile apps have come into their own. With over ten billion apps downloaded from the Apple App Store alone – there is no denying the reach and power of the mobile app. Which doesn’t mean that every business needs to have one. Wondering if your business should? Would it:
* Make something easier – like the Walgreens app that allows you to re-order prescriptions
* Make something more convenient – like being able to have your boarding pass on your phone to get on a plane
* Make something faster – news apps that bring you real time coverage
* Make something fun – who doesn’t enjoy those angry birds?
* Make something buyable – with a tap or two you can have a book sent to you
If you can answer yes to one or more of those criteria – then maybe you’re the perfect candidate for an app.
Our cell phones are always with us and always on. In any given week, 81% of smartphone users browse the Internet and 77% of them used a search engine. If they were looking for you, how would your website perform on that tiny screen?
You have two options here. You can have a website that is mobile friendly or mobile optimized. Mobile friendly means your site can be viewed because it’s built in HTML and doesn’t use Flash. Your users will still have to zoom in, pinch and slide content around to view it.
Mobile optimized means you’ve re-configured your site to fit the screen size and elevated the content that most mobile browsers (location, hours of operation, etc) would be looking for. It’s built for how we will be viewing the web – which only makes sense.
Is your business ready for the mobile revolution?