Joe Tye Joe is CEO and Head Coach of Values Coach, which provides consulting, training and coaching on values-based leadership  and cultural transformation for hospital, corporate and association clients.

He earned a Masters degree in hospital administration from the University of Iowa and an MBA from the Stanford  Graduate  School of Business. He is the author or coauthor of twelve books. His newest book isAll Hands on Deck: 8  Essential Lessons  for Building a Culture of Ownership, a business parable with a crucial real-world message for today’s  organizations. Prior to  founding Values Coach in 1994, Joe was chief operating officer for a large community teaching hospital. On the volunteer  front, he was founding president of the Association of Air Medical Services and a leading activist fighting against unethical  tobacco industry marketing practices. Joe and his wife Sally have two adult children. They live on a small farmstead in Iowa, and their second home is a tent in the Grand Canyon.

Joe talks about the reasons why culture trumps strategy and why your organization should therefore have a cultural blueprint.

Click on the links below to find out the 12 reasons your organization should have a cultural blueprint.


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