Margins of Victory: There’s No Silver in Sales
by Peter Vidmar
Sport has always served as a great allegory for human aspirations. There’s something about scoreboards and stopwatches and yardsticks, and about concrete, identifiable objectives they measure, that make it possible to better quantify the human experience; to distinguish what works from what doesn’t. Right now, we are witnessing the personification of these aspirations play out in Vancouver, Canada.  While every Olympic athlete is giving their best effort in the moment of the competition, it is likely the athlete who gave his best efforts during the weeks, months, and years before the Olympics who will taste the sweet joy of victory. And the difference is often so slight.

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