Drew McLellan highlighted Peter Guber’s book “Tell To Win” in his newsletter this week. I saw Peter speak at a conference a few weeks ago. He is a very dynamic storyteller. It was fascinating listening to his life story. Angela
Tell to Win
Peter Guber used to be CEO of Sony Pictures, so if anyone knows the power of story telling, he does. In his new book Tell to Win, Guber reminds us that we’re in the emotional transportation business.
More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both.