A powerful and persuasive look at how cultural change, accelerating technological advancement, Big Data and the Internet of Things will affect brands and marketing in the years ahead.
David Houle’s book named one of the TOP FIVE MARKETING BOOKS PUBLISHED IN THE WORLD IN 2014
David Houle and co-author Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect brands and marketing in the years ahead. Through a fascinating study of the history of brands and a detailed, cogent analysis of current trends, the authors unveil a compelling forecast of how brand marketers will need to meet the novel demands of branding in the 21st century. This book is already being highly praised by marketing professionals.
In February, “Brand Shift” was named one of the top five marketing books published in the world in 2014, one of the most prestigious awards globally for business books. In addition, the book has consistently been in the Amazon top ten best sellers in the category of Media & Communications. Given this success, David has been giving presentations around the country and in Australia on the future of brands and marketing.
Here are links to the book and the award:
For more information on David Houle, visit http://www.speakernow.com/espeakers/8736/David-Houle.html