My new book, Small Town Rules, coauthored with Becky McCray was just released by Pearson Publishing this week. Here is what it’s about:
Business is now forced to play be a different set of rules.
When every customer can now talk directly to each other, it’s like a small town.
When people listen more to what your customers say about your company than your advertising, it’s like a small town.
When the individual human voice is valued over corporate mission statements, it’s like a small town.
When everyone online is trying to band together in small communities, it’s like a small town.
When everyone wants to buy their products locally, it’s like a small town..