Who Is James Lawrence?

James is one of the most accomplished ultra-endurance athletes in the world and he is the creator/CEO of the multi-million dollar Iron Cowboy brand. His expertise is in mindset, in helping people to reshape how they think so as to unlock more potential in all aspects of life; business, personal accomplishments, athletics, family, etc.

As an athlete he has been breaking records for years. In 2012, he completed 30 Ironman triathlons (2.4 mile swim, 112 mile bike, 26.2 mile run) in one year. No one had ever done anything close to this. In 2015, he did the unimaginable, completing 50 Ironman triathlons in 50 consecutive days in 50 different states, all while raising money to reduce childhood obesity. It was an amazing physical feat, an astounding logistics challenge and a fair bit of chaos, all at the same time. You can watch the trailer here for the critically acclaimed Amazon Prime documentary; Iron Cowboy | The Story of the 50.50.50. It was during this time that he launched the Iron Cowboy brand, and laid the foundation for its future success.

What does James speak about?

While James is an astonishing athlete and a successful brand builder, he is primarily a master of mindset, of focus, and of overcoming doubt and personal limits. He talks about the incredible power of hope and teamwork. He talks about accountability. He teaches people to remove excuses from their own lives in order to unlock their own, unseen abilities. Whether speaking to a room full of C-suite leaders, an international sales team, or a finely tuned military group, James’ expertise is in teaching people to change how they think in order to remove self-imposed limits.

Watch the documentary on Amazon Prime of James Lawrence and his quest to complete 50 Ironman distances in 50 consecutive days in all 50 States: https://www.amazon.com/Cowboy-Story-50-50-50-James-Lawrence/dp/B07PVHBFGH/ref=sr_1_1?crid=1S2FZDRUG1WS1&keywords=50-50-50+documentary&qid=1692280240&sprefix=%2Caps%2C136&sr=8-1

For more information on James, click here.


DATE:  August 24, 2023

LOCATION:  Airport Holiday Inn
6111 Fleur Drive | Des Moines IA 50321
(There is a block of rooms is under Midwest Speakers Bureau)

TIME:  8:00 am Registration
8:30-12:30 Speakers Showcase
12:30-1:30 Lunch with speakers

Cost:  $50

Register: https://www.speakernow.com/showcases/registration-form/