Jay Baer

The world’s most inspirational marketing and customer service keynote speaker, the most retweeted person in the world among digital marketers, and a NY Times best-selling author of 5 books.

Jay Baer is the world’s most retweeted person among digital marketers.

He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books including Hug Your Hatersand Youtility.

Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500.

He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.

His Convince & Convert Media division owns the world’s #1 content marketing blog, the world’s top marketing podcast, and many other education resources for business owners and executives.

The creator of five multi-million dollar companies, Jay is an active venture capitalist and technology advisor, as well as an avid tequila collector, and certified barbecue judge.

 

PROGRAM INFORMATION

HUG YOUR HATERS: EMBRACE COMPLAINTS AND KEEP YOUR CUSTOMERS

Haters aren’t your problem…ignoring them is. 

In this eye-opening and hilarious presentation, New York Times best-selling author Jay Baer reveals brand-new, proprietary research into why and where your customers complain.

If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. 

But the rise of customer complaints is actually an enormous opportunity.

Find out why you need to hug your haters and embrace complaints. Jay Baer will teach you how to keep your customers.

humorous / funny educational / informative audience activity inspirational / life-changing

TALK TRIGGERS

Turn Your Customers Into Volunteer MarketersCustomer experience is how you make your customers feel.

Great customer experience occurs when you exceed customer expectations. And when you do so, customers are COMPELLED to talk about you.

In this fast-paced, timely, dynamic presentation Jay teaches his customer experience excellence framework, showcasing how any business can turn customers into advocates.

With hilarious and poignant storytelling, Jay teaches attendees the three primary ways to use customer experience to trigger word-of-mouth, illustrates mistakes to avoid, and inspires audiences to put new strategies into practice immediately.

 

YOUTILITY: SMART MARKETING IS ABOUT HELP, NOT HYPE

From the New York Times best-selling book… 

Smart marketing is about help, not hype.

If you’re wondering how to make your company seem more exciting, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies.To win attention these days you must ask a different question: “How can we help?”Youtility is Jay Baer’s most popular and powerful presentation, and he has delivered it worldwide to B2B, B2C, small business, large businesses, technology-centric and technology-phobic audiences. It’s a smash hit because it’s relevant, resonant, practical, funny and true.

In Jay Baer’s presentation Youtility: Why Smart Marketing Is About Help Not Hype he delivers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Filled with dozens of real-world examples, this hilarious and powerful presentation will fundamentally change the way you think about your business, and is based on a New York Times best-selling business book.

 

SMARKETING

Align Your Sales and Marketing to Achieve Hyper-Growth and Happy Teams

Aligned sales and marketing teams achieve 19% faster revenue growth and 15% more profitability. But how do you actually do it? This fast-paced presentation filled with current examples will have you rethinking the roles of marketing and sales.

You’ll learn practical ways to better integrate sales and marketing to drive growth and improve customer satisfaction. This session will also cover digital and social selling, and how it adds value to the customer buying journey.




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