Darcy Luoma is a highly sought-after coach and consultant who has worked with more than 500 organizations and individual clients in 48 industries to create high-performing people and teams.
Darcy Luoma is the founder and CEO of Darcy Luoma Coaching & Consulting, LLC, a firm that specializes in solving organization’s people problems. As one of America’s most highly sought-after and credentialed coaches, she’s worked in 48 industries, with 210 organizations, and more than 500 individual coaching clients, impacting tens of thousands of leaders and employees.
Darcy has coached company founders, board chairs, CEOs, CFOs, COOs, CIOs, CMOs, CTOs, entrepreneurs, U.S. senators, congresswomen, state senators, chiefs of staff, college presidents, nonprofit executive directors, Chief Medical Officers, surgeons, attorneys, emerging leaders, an NFL Super Bowl champion, and even clients’ children.
Darcy has four prominent coaching credentials, including the prestigious Master Certified Coach from the International Coach Federation – a distinction held by only 3.8% of coaches in the world, as well as Certified Professional Coactive Coach, Organization and Relationship Systems Certified Coach, and Board Certified Coach.
Four times, Brava Magazine and The Isthmus newspaper have named Darcy Madison, Wisconsin’s favorite life and executive coach. (The year she didn’t win, she finished second.)
The University of Wisconsin–Madison, a Big Ten university, sought out Darcy to design its rigorous 9-month Certified Professional Coach training program, which earned the International Coach Federation’s accreditation and has a waiting list every year. She also served as the program’s director and lead instructor for five years, and now holds the title, Director of Training and Quality Assurance.
She completed her Master of Science in Organization Development at Pepperdine University Graziadio Business School where she did her master’s thesis on the effectiveness of coaching on overall life satisfaction.
Darcy began her own coaching and consulting firm in 2013 and built it into a half a million dollar a year company in a short amount of time in a challenging industry. Before launching her firm, she worked for a leadership consulting firm and ran U.S. Senator Herb Kohl’s office for 12 years (Kohl was president of Kohl’s department stores and owner of the Milwaukee Bucks basketball team), where she was entrusted to handle sensitive, urgent matters and contentious situations. She met with savvy lobbyists and concerned citizen groups, organized political events and rallies with tens of thousands of people, and managed protestors who staged die-ins and hijacked her office for days at a time to protest the war, requiring her to sleep there with federal protective services by her side.
She worked in Florida for 38 days on the grueling presidential recount. She’s done national advance work for the White House, traveled the country while working for two U.S. presidential campaigns, and served as a trusted senior advisor and Deputy Transition Director to a Governor.
Through each of these roles, Darcy learned what it looks like to not be Thoughtfully Fit®, the leadership model she developed that was inspired by her love of being physically fit. These first-hand experiences all contributed to her ability to help clients effectively handle their people problems.